Deciphering Digital

Webcast focused on deciphering complex digital marketing strategies in a simplified and conceptual manner that allows for confident execution of tactics to be deployed in ‘real life’ and with ‘real brands’.

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Recent Episodes

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EP 7: Actionable Insights from GA4 with Steve Lamar of Really Good Data
April 7, 2024

EP 7: Actionable Insights from GA4 with Steve Lamar of Really Good Data

In this episode of the Deciphering Digital podcast, we dive deep into the world of Google Analytics 4 (GA4) with the insightful Steve Lamar -- Founder of Really Good Data . As marketers grapple with the complexity of digital…
EP 6: Delivering Your Brand Promise - Crafting and Living Your Brand’s Commitment
Feb. 29, 2024

EP 6: Delivering Your Brand Promise - Crafting and Living Your Brand’s Commitment

Do you want to gain a competitive advantage by crafting a distinctive brand promise? Expert Micah Logan walks us through his proven 3-phase “BOP” blueprint. In this video, Micah emphasizes uncovering your authentic purpose a…
EP 5: Grow Loyalty, Engagement, and Revenue with Subscriptions
Jan. 28, 2024

EP 5: Grow Loyalty, Engagement, and Revenue with Subscriptions

In this insightful episode of Deciphering Digital , titled "Grow Loyalty, Engagement, and Revenue with Subscriptions," we welcome Matt Holman , a seasoned B2B SaaS and digital marketing expert. His journey from e-commerce to…
EP 4 :The Art of Customer Experience: Slay the Suck with Tish Gance
Jan. 1, 2024

EP 4 :The Art of Customer Experience: Slay the Suck with Tish Gance

Brand experience strategist Tish Gance explains her approach to improving business processes and customer experiences. In this episode, Tish emphasizes understanding the customer's perspective, simplifying processes, and foc…
EP 3 :Mastering The Amazon Marketplace: Amazon SEO & Omnichannel Strategy with Luke Tierney
Dec. 10, 2023

EP 3 :Mastering The Amazon Marketplace: Amazon SEO & Omnichannel Strategy with Luke Tierney

In Episode 3 of Deciphering Digital featuring Luke Tierney, we dive deep into the nuances of Amazon's marketplace, including Amazon SEO, and how Amazon can sit at the center of an omnichannel strategy. The episode opens with…
EP 2: Crafting The Story - Leveraging Comedy for Sales & Marketing with Jay Mays
Nov. 26, 2023

EP 2: Crafting The Story - Leveraging Comedy for Sales & Marketing with Jay Mays

In this second episode of "Deciphering Digital," host Chuck Aikens welcomes Jay Mays, a former standup comedian who has transitioned into a sales consultant, for a deep dive into the surprising parallels between the worlds o…
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Recent Blog Posts

Understanding Attribution Models in GA4

Marketing has evolved into a vortex of multi-channel touchpoints, making "which action led to the final conversion" more complex than a simple anecdotal tale. This is where Attribution Models come in, and in the dense jungle of digital analytics, Go…

Developing Your Brand Promise

In the fast-paced and often convoluted marketplace, having a clear, compelling and powerful brand promise, can significantly elevate a company's position. It acts as a moral compass, guiding both strategic decisions and daily operations to ensure al…

How UX, UI, and CX Form the Digital Experience Ecosystem

In the vast and dynamic world of digital marketing, few concepts are as pivotal as user experience (UX), user interface (UI), and customer experience (CX). For professionals navigating the online landscape, these terms signify not just the elements …
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Reviews

You need to watch!

"If you run a sales or marketing team, you need to watch Chuck Aikens excellent interview with Jay Mays. Valuable lessons to improve customer engagement."

Jeff Ross | Dec. 1, 2023

What a great interview!

"What a great interview and so informative. I can totally understand why measuring E-E-A-T is so difficult now. A lot of great ideas came out of this."

Dana LustedView Dana Lusted’s profile | Nov. 1, 2023

What an incredible podcast!

"What an incredible podcast! This is a fantastic initiative, and I'm really looking forward to more episodes, especially on topics like content and SEO that I'm passionate about. I've already subscrib…"

Joseph Kaiba | Nov. 1, 2023
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