Episodes

In this episode of the Deciphering Digital podcast, we dive deep into the world of Google Analytics 4 (GA4) with the insightful Steve Lamar -- Founder of Really Good Data . As marketers grapple with the complexity of digital ...

Grab a pen and paper because you're going to want to take notes on this game-changing episode with business growth expert Micah Logan. He breaks down the meticulous 3-step "BOP" system for developing and implementing an emoti...

In this insightful episode of Deciphering Digital , titled "Grow Loyalty, Engagement, and Revenue with Subscriptions," we welcome Matt Holman , a seasoned B2B SaaS and digital marketing expert. His journey from e-commerce to ...

Brand experience strategist Tish Gance explains her approach to improving business processes and customer experiences. In this episode, Tish emphasizes understanding the customer's perspective, simplifying processes, and focusing on essentials. Join us as we discuss integrating service design, UX, UI, …

In Episode 3 of Deciphering Digital featuring Luke Tierney, we dive deep into the nuances of Amazon's marketplace, including Amazon SEO, and how Amazon can sit at the center of an omnichannel strategy. The episode opens with a discussion on …

In this second episode of "Deciphering Digital," host Chuck Aikens welcomes Jay Mays, a former standup comedian who has transitioned into a sales consultant, for a deep dive into the surprising parallels between the worlds of comedy and sales/marketing. Jay …

David Yarian will share his expert insights into how thought leadership content can be used effectively to establish and enhance E-E-A-T. Together, we will explore strategies to showcase expertise, build online authority, and...