Deciphering Digital

Webcast focused on deciphering complex digital marketing strategies in a simplified and conceptual manner that allows for confident execution of tactics to be deployed in ‘real life’ and with ‘real brands’.

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Recent Episodes

April 7, 2024

EP 7: Actionable Insights from GA4 with Steve Lamar of Really Good Data

In this episode of the Deciphering Digital podcast, we dive deep into the world of Google Analytics 4 (GA4) with the insightful Steve Lamar -- Founder of Really Good Data . As marketers grapple with the complexity of digital…
Feb. 29, 2024

EP 6: Delivering Your Brand Promise - Crafting and Living Your Brand’s Commitment

Grab a pen and paper because you're going to want to take notes on this game-changing episode with business growth expert Micah Logan. He breaks down the meticulous 3-step "BOP" system for developing and implementing an emot…
Jan. 28, 2024

EP 5: Grow Loyalty, Engagement, and Revenue with Subscriptions

In this insightful episode of Deciphering Digital , titled "Grow Loyalty, Engagement, and Revenue with Subscriptions," we welcome Matt Holman , a seasoned B2B SaaS and digital marketing expert. His journey from e-commerce to…
Jan. 1, 2024

The Art of Customer Experience: Slay the Suck

Brand experience strategist Tish Gance explains her approach to improving business processes and customer experiences. In this episode, Tish emphasizes understanding the customer's perspective, simplifying processes, and foc…
Dec. 10, 2023

Mastering The Amazon Marketplace: Amazon SEO & Omnichannel Strategy

In Episode 3 of Deciphering Digital featuring Luke Tierney, we dive deep into the nuances of Amazon's marketplace, including Amazon SEO, and how Amazon can sit at the center of an omnichannel strategy. The episode opens w…
Nov. 26, 2023

Crafting The Story: Leveraging Comedy for Sales & Marketing

In this second episode of "Deciphering Digital," host Chuck Aikens welcomes Jay Mays, a former standup comedian who has transitioned into a sales consultant, for a deep dive into the surprising parallels between the worlds o…

Recent Blog Posts

Differences Between Subscriptions & Memberships

In the bustling world of business and consumer transactions, a new trend has solidified itself as a formidable force in driving customer satisfaction and loyalty: subscriptions and memberships. What began as a niche marketing tactic has become a mai…

Mastering Amazon Marketplace for Omnichannel Strategies

The Amazon Marketplace has become a juggernaut in the e-commerce world, providing brands with immense opportunities to reach customers. But with that opportunity comes fierce competition and complex challenges. In this episode of Deciphering Digita…

The Power of Storytelling for Sales & Digital Marketing

The Power of Storytelling for Digital Marketing Imagine businesses communicating their ideas, products, and services solely through cold, hard data. It's not very engaging, is it? That's because human beings are wired to respond to stories. They c…