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In Episode 3 of Deciphering Digital featuring Luke Tierney, we dive deep into the nuances of Amazon's marketplace, including Amazon SEO, and how Amazon can sit at the center of an omnichannel strategy.
The episode opens with a discussion on the complexities and technical challenges brands face on Amazon, emphasizing the importance of margin analysis to ensure profitability. This is crucial to staying competitive on Amazon and even staying in business if Amazon is your #1 channel.
If you are curious about Amazon's complex algorithm, the episode offers strategies for brands to enhance product visibility, and the art of brand storytelling within the Amazon framework is also discussed, highlighting how compelling narratives can connect with customers.
The fluid nature of Amazon’s marketplace is a crucial point, with advice on how brands can stay agile amidst policy and market changes. This is followed by an insightful look into customer research patterns on Amazon and the broader digital sphere.
Dive into the art of balancing your primary product storefront with your Amazon presence in our latest video segment! Luke Tierney provides invaluable insights on strategizing your online storefronts for maximum impact. Learn about the unique benefits and challenges of selling on your website vs. Amazon and how conversion rates and margins differ between these platforms. Discover how to leverage your website's and Amazon's strengths to optimize your overall e-commerce strategy, including the importance of pricing strategies and incentives to drive traffic to your site.
In this segment, we dive deep into the complexities and strategies for leveraging Amazon in your broader marketing efforts and why Amazon should be at the heart of your omnichannel approach. We also dive into the intricate balance of selling on Amazon amidst its competitive and technical challenges and specifically discuss the halo effect of Amazon on other marketing channels and vice versa, including real-world examples of the successful integration of Amazon in omnichannel marketing strategies.
Join us as we delve into the strategic nuances between these two pivotal platforms. Learn about the fundamentals of Amazon SEO, its impact on product conversion, and the practical techniques for conducting keyword research on Amazon, including short and long-tail keywords. Dive into how Amazon's conversion-focused platform differs from Google's broader SEO approach. Whether you're an e-commerce newbie or a seasoned marketer, this video is a must-watch!
Owner, Eco D2C
Luke Tierney is a seasoned e-commerce professional helping natural product brands and other environmentally conscious businesses scale their operations. His main area of focus is Amazon, and he is also proficient in leveraging other channels such as Facebook, Instagram, Shopify, Adwords, Etsy, and RangeMe to help brands navigate and achieve growth in an increasingly complex digital landscape.
His ability to execute omni-channel strategies specifically tailored to each business's unique needs sets Luke apart. He thrives on helping innovative natural product companies who often face challenges in creating new niches or categories.
In addition to his work with individual companies, Luke has also shared his knowledge and insights with larger audiences. He has delivered training and educational seminars with notable organizations such as General Mills, Colorado Food Works, Naturally Boulder, and Natchcom.
